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Episode 041 - Rachel Parker
Content Marketing - The Big 3

 

A self-described geek who can recite entire episodes of “South Park” by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).

Throughout her 20-year marketing career — five of those at one of Houston’s largest advertising agencies — Parker has helped brands such as Reliant Energy, Hewlett Packard, AIG American General, and SYSCO Foodservice to connect with their customers. Over the years, she’s developed a distinct talent for being able to communicate in the voice of the client, often eliciting the comment “You get us, Rachel. You just get us.”

Parker is also a classically trained soprano (though these days she has little time for singing), an avid gym rat (boxing, anyone?), the happy wife of a software architect/fellow geek, and the proud mama of three rambunctious dogs (Sophie the Pug and beagles Hermione and Cooter). This year, she’s set her sights on completing a second triathlon … and maybe taking a vacation.

Ian and Rachel Discuss:-

        • Super Bowl 2017
        • Exhibition Tips
        • The big three – email, social media, blogging
        • Pausing your marketing
        • Outsourcing your marketing
        • Live Video
        • Social Platforms

Rachel can be found at resonancecontent.com

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"If you are not active in content marketing, the time is now, just get started!"

- Rachel Parker