Luke Szyrmer

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Episode 059 - Luke Szyrmer
Lean startup, is it for you?

Luke Szyrmer is a B2B technical product manager. He’s a Lean Startup community activist with Lean Startup Circle London, Europe’s largest Lean Startup meetup. He’s the bestselling author of #1 bestseller Launch Tomorrow. He mentors early stage tech founders.

Ian & Luke discuss:-

  • Reasons why companies fail
  • Idea validation
  • Testing/Engaging with the market
  • When to kill a project
  • Validation/experiment cards
  • Buying personas
  • Company culture
  • Pivot or persevere

Check out Luke's blog launchtomorrow.com

Books mentioned

https://www.gitbook.com/book/trikro/the-real-startup-book/details

https://leanpub.com/YourFirstStartupExperiment

Experiment template

http://www.kromatic.com/downloads/experiment-herder-template

Other experiment templates:

http://blog.strategyzer.com/posts/2015/3/5/validate-your-ideas-with-the-test-card

http://blog.strategyzer.com/posts/2015/3/9/capture-customer-insights-and-actions-with-the-learning-card

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“The most common reason a business fails, is that is was built for a market that does not exist”

- Luke Szyrmer