Louie La Vella Nightlife + Music Marketing Creative + Event Producer

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Episode 032 - Louie La Vella
When Louie met Gaga. Nightlife Expert.


Louie La Vella’s clients are entertainment personalities, nightclubs, concerts and festivals, and he creates brand and marketing strategies to engage and connect with their audience.
Working within the ‘shark infested waters’ of the nightlife and music industry as a marketing and branding consultant, La Vella has been delivering high profit solutions to both live entertainment events, musicians and venues for years.
With 20+ years experience in the nightlife consultant area and extensive development and production experience with national television and feature film projects. Author, Speaker, Event Producer and Coach. La Vella has produced and marketed over 30 live music concerts in the past 24 months. Winner of the Niagara Music Awards Promoter of the Year (2012).
Has been called a Media-preneur: Combining a successful TV executive producer and host role with being a sought after marketing/branding consultant in the nightlife and music industry. In his television days he had the opportunity to interview the likes of Lady Gaga, Richard Branson, Backstreet Boys, and more.


Ian Farrar and Louie La Vella Discuss:-

        • Nightclub marketing, then & now
        • Festival/Gig promotion
        • Lady Gaga
        • Richard Branson
        • Backstreet Boys

Louie can be found at louielavella.com



"Dream it. Believe it. Work it. Achieve it."

- Adèle McLay