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Episode 041 - Rachel Parker
Content Marketing - The Big 3

 

A self-described geek who can recite entire episodes of “South Park” by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).

Throughout her 20-year marketing career — five of those at one of Houston’s largest advertising agencies — Parker has helped brands such as Reliant Energy, Hewlett Packard, AIG American General, and SYSCO Foodservice to connect with their customers. Over the years, she’s developed a distinct talent for being able to communicate in the voice of the client, often eliciting the comment “You get us, Rachel. You just get us.”

Parker is also a classically trained soprano (though these days she has little time for singing), an avid gym rat (boxing, anyone?), the happy wife of a software architect/fellow geek, and the proud mama of three rambunctious dogs (Sophie the Pug and beagles Hermione and Cooter). This year, she’s set her sights on completing a second triathlon … and maybe taking a vacation.

Ian and Rachel Discuss:-

        • Super Bowl 2017
        • Exhibition Tips
        • The big three – email, social media, blogging
        • Pausing your marketing
        • Outsourcing your marketing
        • Live Video
        • Social Platforms

Rachel can be found at resonancecontent.com

 

If you enjoyed this episode with Rachel, why not check out;

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  • Ep 13 – Marco Camisani Calzolari | Online Activism
  • Ep 15 – Colin Macdonald | Games Commissioner at Channel 4
  • Ep 17 - Peter Robinson | Kids Entertainment & Gaming
  • Ep 20 - Hayley Quinn | Female Entrepreneurialism, Vlogging & Office Romances
  • Ep 22 - Emma Kaye | Africa's Digital Distribution Platform, Bozza
  • Ep 27 - Geoffrey Moore | High Tech Marketing
  • Ep 28 - Ted Rubin | Social Marketing Strategist
  • Ep 30 - Antonio García Martinez | Inside the Silicon Valley Money Machine
  • Ep 34 - Scott Gombar | SEO Uncovered.
  • Ep 36 - John Lagoudakis | Results Based Internet Marketing
  • Ep 44 - Elaine Haney | Amazon Merch Entrepreneur
  • Ep 48 - Nick Mann | How To Find Your Passion & Do What You Were Born To Do
  • Ep 50 - Brian Fanzo | Disrupting the Digital Future with a Millennial Mindset
  • Ep 51 - Geoff Ramm | Next Level Customer Service & Marketing
  • Ep 52 - Connor Gillivan | Growing a college Amazon business into a successful enterprise.
  • Ep 53 - Ian Farrar | Influencer Marketing Vs Employee Advocacy
  • Ep 55 - Simon Middleton | Build A Brand In 30 Days
  • Ep 57 - Jody Nichols | Academia to Entrepreneurship, a Software Start-up Journey.
  • Ep 62 - Irene Manson | Rise of the silver economy billions
  • Ep 63 - Ian Farrar | How to deal with Email Unsubscribers
  • Ep 67 - Suria Sparks | $10M Annual Sales Using Facebook Marketing Strategies
  • Ep 68 - Heather Havenwood | Chatbot: Friend Or Foe
  • Ep 71 - Paul Slater | Always Be Testing - Tales from a Start-up
  • Ep 73 - Doug Scott | The skinny on Angel Investors & Venture Capitalists
  • Ep 74 - Andreas Kambanis | Top 10 Mobile App Marketing Strategy
  • Ep 78 - AJ Wilcox | Tips for Winning with LinkedIn Advertising
  • Ep 82 - Sharon Bolt | Get Free Publicity Today
  • Ep 84 - Shaun Oakes | A Founder’s Journey
  • Ep 85 - Amy Wan | Blockchain, Cryptocurrency, Smart Contracts 101
  • Ep 87 - Gary Fildes | LIVE Fireside Chat with Astronomer & Kielder Observatory Founder
  • Ep 88 - Jill McKinney | LIVE Exploring the Digital Skills Gap
  • Ep 90 - Jamie Hill | Facebook Groups For Creating Sales Leads
  • Ep 95 - Deepak Shukla | Achieve More Leads & Boss the Rankings
  • Ep 97 - Ian Farrar | Company Values & Digital Reputation
  • Ep 106 - Ian Farrar | Global Platform, Local Focus
  • Ep 116 - Simon Middleton | Brand Is DEAD
  • Ep 118 - Jim Mawdsley | CEO of the UK's Leading Music Sector Development Agency
  • Ep 129 - Cintel Global | Startup Safari NG | Founding an Emerging Tech Startup
  • Ep 131 - Startup Safari NG | The World of XR
  • Ep 132 - Ian Farrar with Grant Murray | Foreign Currency Trading
  • Ep 136 - Sharon Bolt | How to Tell Stories the Media Can't Resist
  • Ep 141 - Ian Farrar | How to Get Featured on Podcasts
  • Ep 149 - Ian & Panel | Life App North | App Development Insights
  • Ep 153 - Michael Owen | Clothing Brand Founder | Always Wear Red
  • Ep 154 - Simon Briton | Digital Transformation in R&D Tax
  • Ep 167 - Geoff Ramm | Every Year, One Big Project
  • Ep 169 - Laura Middleton | An eCommerce Business Journey
  • Ep 172 - Pascal Fintoni | Visual Storytelling
  • Ep 177 - Ann English | Why Most Ideas Die
  • Ep 186 - Tim Chicken | SubSea Craft | Advanced Maritime Technology
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    "If you are not active in content marketing, the time is now, just get started!"

    - Rachel Parker