Risk Management Consultancy Athena Risk provide risk assessment services that include analysis & assessment, planning and training to all sectors of the world’s industries in order to reduce an organisation’s potential for loss.
Episode 041 - Rachel Parker
Content Marketing - The Big 3
A self-described geek who can recite entire episodes of “South Park” by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
Throughout her 20-year marketing career — five of those at one of Houston’s largest advertising agencies — Parker has helped brands such as Reliant Energy, Hewlett Packard, AIG American General, and SYSCO Foodservice to connect with their customers. Over the years, she’s developed a distinct talent for being able to communicate in the voice of the client, often eliciting the comment “You get us, Rachel. You just get us.”
Parker is also a classically trained soprano (though these days she has little time for singing), an avid gym rat (boxing, anyone?), the happy wife of a software architect/fellow geek, and the proud mama of three rambunctious dogs (Sophie the Pug and beagles Hermione and Cooter). This year, she’s set her sights on completing a second triathlon … and maybe taking a vacation.
Ian and Rachel Discuss:-
- Super Bowl 2017
- Exhibition Tips
- The big three – email, social media, blogging
- Pausing your marketing
- Outsourcing your marketing
- Live Video
- Social Platforms
Rachel can be found at resonancecontent.com
"If you are not active in content marketing, the time is now, just get started!"
- Rachel Parker