Episode 059 - Luke Szyrmer
Lean startup, is it for you?
Luke Szyrmer is a B2B technical product manager. He’s a Lean Startup community activist with Lean Startup Circle London, Europe’s largest Lean Startup meetup. He’s the bestselling author of #1 bestseller Launch Tomorrow. He mentors early stage tech founders.
Ian & Luke discuss:-
- Reasons why companies fail
- Idea validation
- Testing/Engaging with the market
- When to kill a project
- Validation/experiment cards
- Buying personas
- Company culture
- Pivot or persevere
Check out Luke's blog launchtomorrow.com
Other experiment templates:
If you enjoyed this episode with Luke, why not check out;
- Ep 1 – Dinah Bennett OBE | International Enterprise & Entrepreneurship
- Ep 4 – Darren Williams | From Dance Music To Hair Extensions
- Ep 9 – Tom Hunt | Tales From The Dragon’s Den
- Ep 12 – Sharon MacArthur | What Kind of a Leader are you?
- Ep 15 – Colin Macdonald | Games Commissioner at Channel 4
- Ep 18 - Heather Wilde | Entrepreneurship & Mentoring
- Ep 19 - Stephanie Mulac | Entrepreneur? Don't BURN out!
- Ep 20 - Hayley Quinn | Female Entrepreneurialism, Vlogging & Office Romances
- Ep 21 - Harry Baker | The Sunshine Kid - World Poetry Slam Champ
- Ep 23 - Danielle Tate | Elegant Entrepreneur: The Female Founders Guide to Starting & Growing Your First Company
- Ep 25 - John Williams | Screw Work Break Free: How to Launch Your Own Money-Making Idea in 30 Days
- Ep 32 - Louie La Vella | When Louie met Gaga.
- Ep 33 - Matthew Turner | The Successful Mistake.
- Ep 35 - Nicki Morris | Business Stategy Planning.
- Ep 38 - Rasmus Ankersen | Talent & High Performance Culture
- Ep 39 - Alison Donaghey | Change Your Business Change the World
- Ep 44 - Elaine Haney | Amazon Merch Entrepreneur
- Ep 46 - Nick Klisht | Company Culture
- Ep 47 - Lawrence Mitchell | Success Without Stress: How to Prevent Burnout & Build Resilience
- Ep 48 - Nick Mann | How To Find Your Passion & Do What You Were Born To Do
- Ep 49 - Steve Shoulder | 90 Days To Profit. The Secret Weapon For Business Success
- Ep 52 - Connor Gillivan | Growing a college Amazon business into a successful enterprise.
- Ep 53 - Ian Farrar | Influencer Marketing Vs Employee Advocacy
- Ep 54 - Robyn Crane | Make More Money, Help More People
- Ep 57 - Jody Nichols | Academia to Entrepreneurship, a Software Start-up Journey.
- Ep 58 - Danusia Malina-Derben | Business Seduction: Sex Might Sell But Intimacy Wins
- Ep 60 - Dustin Mathews | Can One Great Presentation Make You Rich?
- Ep 61 - Linda smith | The Meanest Woman Alive
- Ep 62 - Irene Manson | Rise of the silver economy billions
- Ep 64 - Jefferson Lilly | Mobile Home Park Investment Niche
- Ep 65 - Shawn Anderson | Go The Extra Mile, Create That Better Life
- Ep 66 - Paul Lancaster | Inspiring entrepreneurs through a citywide festival
- Ep 69 - Keith Walker | Reduce threat with an Innovation Culture
- Ep 70 - Sean Swarner | Redefine Impossible
- Ep 71 - Paul Slater | Always Be Testing - Tales from a Start-up
- Ep 73 - Doug Scott | The skinny on Angel Investors & Venture Capitalists
- Ep 74 - Andreas Kambanis | Top 10 Mobile App Marketing Strategy
- Ep 77 - Kyle Davies | The Answer Within, Managing Work Related Stress
- Ep 80 - Alex Ingham | How To Build & Run A Start-up Business
- Ep 83 - Louise Kennedy & Sharon MacArthur | International Women's Day
- Ep 84 - Shaun Oakes | A Founder’s Journey
- Ep 91 - Laura Foster | What exactly is a Scale Up Business?
- Ep 92 - Tanja Bueltmann | The Brexit Interview – Britain and the EU impact
- Ep 96 - Richard Myers | Backing Entrepreneurs with Start-Up Loans
- Ep 97 - Ian Farrar | Company Values & Digital Reputation
- Ep 99 - Timo Bouldt | Five Years & 250 Employees Later
- Ep 102 - Ian Farrar | Career Mapping & Goal Setting
- Ep 103 - Caspar Berry | Risk Taking & Decision Making in Poker, Business & Life
- Ep 105 - The Listeners! | Listeners Career Journeys
- Ep 108 – Mugzy | Hip Hop Entrepreneurship
- Ep 109 - Ian Farrar | Ditch Them Clients & Win New Friends
- Ep 110 - Davide Caervillin | How to win at Office Politics
- Ep 111 - Ric Drasin | The Golden Era of Bodybuilding
- Ep 114 - Pat Lynes | Teams as a Service
- Ep 115 - Ian Farrar | The Power of Feedback
- Ep 117 - Ian Farrar | One Golden Nugget
- Ep 120 - Ian Farrar | Get Accountable – 10 Tips to Seize the Way!
- Ep 124 - Conor McCarthy | Founding one of Europe's fastest growing startups
- Ep 125 - Live Streaming Interviews | Newcastle Startup Week 2019
- Ep 128 - Kathrine Switzer | Marathon Woman | Be Fearless
- Ep 129 - Cintel Global | Startup Safari NG | Founding an Emerging Tech Startup
- Ep 135 - Ian & Panel | Life After University
- Ep 140 - Matthew Turner | The Anti Hustle
- Ep 146 - Ian Farrar | Level Up Your Business & Career
- Ep 148 - Ian & Panel | Q & A With Three Business Founders
- Ep 151 - Ian Farrar | No one is coming to save YOU!
- Ep 159 - Sharon MacArthur | Miss Menopause
- Ep 162 - Phil Teasdale | Inspiration USA!
- Ep 163 - Ashleigh King | Organising a TEDx Event & What Makes an Awesome Application
- Ep 164 - Nicola Jayne Little | Running MINT Business Club
- Ep 165 - Kate Anderson | Teamwork & Culture Building
- Ep 166 - Carl Buckley | Entrepreneurial Mindset & Wellbeing
- Ep 168 - Ramm & Risner | Manage Your Team & Thrill Your Clients
- Ep 169 - Laura Middleton | An eCommerce Business Journey
- Ep 170 - Barney Waters | President of K-Swiss
- Ep 171 - Leon Howe | Business Incubator Benefits
- Ep 174 - Paul Lancaster | Start Something New
- Ep 175 - Deb McGargle | Understanding The World of Startups
- Ep 176 - R Michael Anderson | Building During Adversity
- Ep 179 - Martin Stout | Impact via a Leading Business & Lifestyle Magazine
- Ep 180 - Adrienne Gibson | Transforming with Heart
- Ep 181 - Rob Moore | The Disruptive Entrepreneur
- Ep 182 - Helen Burgess | Little Cooks Co
- Ep 184 - Gillian Fortune | How to Feel in Control
- Ep 185 - Ray Spencer | Will the Show Go On?
- Ep 186 - Tim Chicken | SubSea Craft | Advanced Maritime Technology
- Ep 189 - Bryn Jones | How To Launch A Drinks Product
- Ep 192 - Dr Russell Thackeray | To Drive Change Through Your Organisation
- Ep 193 - Elise Lane | Crowdfunding Tyneside's First Urban Winery
Far North Sales & Marketing
“The most common reason a business fails, is that is was built for a market that does not exist”
- Luke Szyrmer