Luke Szyrmer

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Episode 059 - Luke Szyrmer
Lean startup, is it for you?

Luke Szyrmer is a B2B technical product manager. He’s a Lean Startup community activist with Lean Startup Circle London, Europe’s largest Lean Startup meetup. He’s the bestselling author of #1 bestseller Launch Tomorrow. He mentors early stage tech founders.

Ian & Luke discuss:-

  • Reasons why companies fail
  • Idea validation
  • Testing/Engaging with the market
  • When to kill a project
  • Validation/experiment cards
  • Buying personas
  • Company culture
  • Pivot or persevere

Check out Luke's blog

Books mentioned

Experiment template

Other experiment templates:


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“The most common reason a business fails, is that is was built for a market that does not exist”

- Luke Szyrmer