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Episode 069 - Reduce threat with an Innovation Culture

Martel provides custom printer solutions to equipment manufacturers and system integrators.
They recently embarked on an innovation journey and after a fantastic team effort VIDA 4.0 was borne.
VIDA 4.0 is every equipment manufacturer's dream; it allows them to be able to add additional features to their devices without the huge product re-design and development costs.

Ian and Keith discuss:

  • The need for innovation
  • What can happen if you stand still
  • Providing Time & Space for innovation to flourish
  • Creating a supportive culture
  • Collaborating with industry experts & external suppliers



“The more high-tech we go, the more high-touch we want.”

- Heather Havenwood