Selling to zebras

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Episode 72 How to find your perfect sales prospect

Jeff Koser is the spirited CEO and founder of Selling to Zebras, a sales tools Software company Jeff is an award-winning co-author of Selling to Zebras, HOW to CLOSE 90% of the BUSINESS YOU PURSUE FASTER, MORE EASILY, and MORE PROFITABLY. In 2010, Jeff was recognized as one of the best sales authors of all time in Andrew Clancy’s book, The Sales Gurus.

Ian and Jeff discuss:

  • Pinpointing your ideal customer
  • ERP Sales
  • Investing time into your project
  • The emotional buying process
  • Demonstrating the business benefit
  • Pivoting into software
  • An enjoyable buying experience
  • How sellers like to sell

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“Create a buying experience”

- Jeff Koser