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136 How to Tell Stories the Media Can't Resist

Returning guest and publicity expert Sharon Bolt (Founder of Get Free Publicity Today) discusses with Ian;

  • Five specific steps for story telling
  • You HAVE a story
  • Media NEED your content
  • Find Journalists on Twitter
  • You ARE an expert
  • Self Rejection
  • Tell yourself you're good enough
  • Don’t wait others to validate you, that’s your job.


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“Target your audience, put yourself in their shoes and think about their challenges and what value you can add.” - Sharon Bolt