Laura Middleton

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Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Episode 169 - Laura Middleton
An eCommerce Business Journey

Business owner Laura talks about building her fashion brand What About This.
She discusses with Ian Farrar ;-

  • Her Online Business Learnings
  • Handling Customer Feedback
  • Building a Fashion Brand
  • Buying Stock
  • An Engaging Online Community
  • Male and Female Buying Behaviours
  • Sustainable Fashion

Whist on lock-down because of the Covid-19 pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for six hours on the 15th April 2020 and interviewed 12 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.


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