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Episode 170 -Barney Waters | President of K-Swiss
Dominance & the need to niche

Ian Farrar LIVE streamed a conversation from the UK with LA based Barney Waters.

Barney is the President of K-Swiss, the American athletic shoe brand based in downtown Los Angeles.

The interview discussed;-

  • Offers as a result of the decline in retail during Covid-19
  • Seasonal stock
  • Barneys carer path
  • Changes of ownership
  • Sporting brand ambassadors
  • Dominance and the need for a niche
  • Youth idols, musicians and rappers
  • Focussing on the entrepreneur
  • Workplace outfits
  • Company transparency
  • Connecting with customers
  • Personalising your brand
  • What do you look for in an employee
  • The number one thing you do for a great culture
  • Mentorship
  • Overly Communicating
  • Kenny powers viral campaign
  • What makes a successful marketing campaign strategy
  • How to target a heritage brand
  • Entrepreneurship is a mindset
  • Company Book Club
  • Female Entrepreneurs
  • Leaving your competitors size against them… the Judo Principle

The original video can be watched again on the respective social media platforms.

Industry Angel Twitter

Industry Angel Website

Industry Angel You Tube (Far North)

Podcast Sponsors;-
Far North Sales & Marketing
Carpeway

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"Everyone thinks they’re influencers, but they’re wearing the same stuff." - Barney Waters