Ep 170 Ian Farrar with Barney Waters | President of K-Swiss

Barney Waters

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Episode 170 -Barney Waters | President of K-Swiss
Dominance & the need to niche

Ian Farrar LIVE streamed a conversation from the UK with LA based Barney Waters.

Barney is the President of K-Swiss, the American athletic shoe brand based in downtown Los Angeles.

The interview discussed;-

Offers as a result of the decline in retail during Covid-19
Seasonal stock
Barneys career path
Changes of ownership
Sporting brand ambassadors
Dominance and the need for a niche
Youth idols, musicians and rappers
Focussing on the entrepreneur
Workplace outfits
Company transparency
Connecting with customers
Personalising your brand
What do you look for in an employee
The number one thing you do for a great culture
Mentorship
Overly Communicating
Kenny powers viral campaign
What makes a successful marketing campaign strategy
How to target a heritage brand
Entrepreneurship is a mindset
Company Book Club
Female Entrepreneurs
Leaving your competitors size against them… the Judo Principle

The original video can be watched again on the respective social media platforms.

If you enjoyed this episode with Barney, why not check out episodes on;

Entrepreneurship

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"Everyone thinks they’re influencers, but they’re wearing the same stuff." - Barney Waters