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Episode 178 Anthony Stears | How to Perfect Your Approach

Anthony Stears, AKA The Telephone Assassin, is on a mission to get businesses talking again and stop people from hiding behind their emails and social media. Helping clients to get in front of more of their ideal customers and getting more business from their existing customers. Anthony has made calls for a huge range of business and when he found himself as the sales or marketing manager for 5 different companies all at the same time, he realised that his growing waiting list of clients needed to be serviced too. After working closely with an NLP master trainer he was able to teach people to “fish for themselves” as he started to really understand the power of his communication style, so combined with the structure he had developed, Anthony began to run a Telemarketing Masterclass.

Ian & Anthony discuss;

  • Learning new technology
  • How to perfect your pitch
  • Use of case studies
  • LinkedIn spam
  • Writing recommendations
  • Techniques to approach cold contacts
  • “Build rapport, establish a bit of credibility and offer a test drive”
  • Emails do not complete the task
  • Fear of cold calling rejection
  • Do your research to angle the conversation
  • The oversharing digital world
  • The Wolf of Wall Street
  • Discount code for Anthony’s book
  • Check in with someone you haven’t spoken with for some time
  • The power of a selfless conversation

Whist on lock-down because of the Covid-19 pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for six hours on the 15th April 2020 and interviewed 12 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.


If you enjoyed this episode with Anthony, why not check out episodes on;