Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.
Episode 179 Martin Stout | Impact via a Leading Business & Lifestyle Magazine
Martin Stout is the Commercial Director at North East Times. The North East Times is a magazine which is published monthly & presents the latest business news, views & advice alongside aspirational lifestyle content in a modern and accessible way.
Ian & Martin discuss;
- The powerful front cover of magazines
- Physical copy versus digital copy
- The history of the publication
- The rebirth of the magazine
- Taking investment
- Reputation building
- Price points
- Photography via zoom because of COVID-19
- Relationship driven business
Whist on lock-down because of the Covid-19 pandemic, Ian Farrar wanted to create something special for the listeners.
Ian live streamed (Facebook, YouTube & Twitter) for six hours on the 15th April 2020 and interviewed 12 of his friends back to back!
We have edited those videos and created bonus podcast episodes.
The original videos can be watched again on the respective social media platforms.