Sue Balfour

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Episode 202 Sue Balfour | How to Grow Your E-Commerce Business

Sue Balfour is CEO of Katy Sue Designs Ltd which designs, manufactures and retails its own unique range of products for the arts and crafts and cake decorating markets.

The company’s manufacturing and HQ is in South Shields but it also has a subsidiary company in USA. Katy Sue exports to over 50 countries and supplies key retailers such as Lakeland, Amazon and shopping TV as well as direct to consumers via its own websites.

Sue is passionate about her products and her customers and wants to make Katy Sue the place where positivity meets creativity.


Ian & Sue discuss;

  • Story behind Katy Sue Designs
  • Sue wanting to dive more into Business
  • How Katy Sue Dolls became Katy Sue Designs
  • Impact digital marketing had on the business
  • Don’t be afraid to ask for help
  • You can do anything!
  • Creating a membership site
  • Less staff and more orders
  • Loving your creative life
  • Next year’s focus for the business
  • Sue’s favourite product she’s made


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