Darren Jobling Zerolight

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Episode 008 - Darren Jobling
Advanced 3D Car Configuration Technology

ZeroLight is the world’s most advanced car configurator solution. Zerolight create engaging configurators using real-time 3D visualisation to drive a live, interactive scene of the car.

Ian and Darren discuss:-

  • Virtual Reality
  • Car buying habits
  • Personalisation
  • Gamification
  • Online Car Sales
  • Pagani & Audi



"If you are going to do Virtual Reality,
it has to be better than reality."

- Darren Jobling